Privacy Policy

Last updated: May 2026

This Privacy Policy describes how Market Guitar Inc. (“Market Guitar”, “we”, “us”, or “our”) collects, uses, stores, and shares your personal information when you visit marketguitar.com or use the Market Guitar platform and related services (collectively, the “Service”).

Please read this policy carefully. By using the Service, you agree to the collection and use of your information as described here.

1. Information We Collect

We collect information in two ways: automatically when you use the Service, and directly when you provide it to us.

1.1 Information Collected Automatically

When you access or use the Service, our servers automatically collect standard technical data that browsers and servers typically make available, including:

  • IP address and approximate location
  • Browser type and version
  • Operating system
  • Referring website
  • Pages visited and time spent on each page
  • Date and time of each request

This information is collected to maintain and improve the Service, diagnose technical issues, and understand how users interact with our platform.

1.2 Information You Provide Directly

When you create an account or subscribe to Market Guitar, we collect:

  • Name
  • Email address
  • Billing address
  • Payment information (processed securely by Stripe — see Section 4)

We also collect any information you choose to submit when contacting us for support or providing feedback.

1.3 Information from Cookies and Analytics

We use cookies and an analytics tool to collect information about how users interact with the Service. See Sections 6 and 7 for details.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To create and manage your account
  • To process payments and manage your subscription
  • To provide, operate, and improve the Service
  • To send you transactional communications, such as receipts, account notices, and subscription updates
  • To send occasional product update emails to subscribers (you may opt out at any time)
  • To respond to your inquiries and support requests
  • To comply with applicable legal obligations
  • To detect and prevent fraud, abuse, or security incidents

We do not use your personal information for advertising purposes, and we do not display third-party advertisements on the Service.

3. Legal Basis for Processing (EU & UK Residents)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal information on the following legal bases:

  • Contract: Processing is necessary to provide the Service you have subscribed to, including account management and payment processing.
  • Legitimate Interests: We process certain technical and usage data to maintain and improve the Service, provided this does not override your rights and interests.
  • Legal Obligation: We may process your information where required to comply with applicable laws or respond to lawful requests from authorities.

4. Payment Processing

All payment transactions are processed by Stripe, Inc., a third-party payment processor. We do not store your full credit card number, CVV, or other sensitive payment details on our servers. Stripe collects and processes your payment information directly and securely in accordance with PCI-DSS standards.

Stripe’s use of your personal information is governed by Stripe’s own Privacy Policy, available at stripe.com/privacy. By making a payment through the Service, you agree to Stripe’s terms and privacy practices.

5. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

  • Service Providers: We share information with trusted third-party service providers who assist us in operating the Service, including Stripe (payment processing), Supabase (authentication and data storage), and Umami (privacy-focused analytics). These providers are permitted to use your information only as necessary to perform services on our behalf and are required to protect it.
  • Third-Party Login Providers: If you choose to sign in using Google or Apple, those providers will authenticate your identity on our behalf. Your use of Google or Apple login is subject to their respective privacy policies. We receive only the information necessary to create and manage your account, such as your name and email address.
  • Legal Requirements: We may disclose your information to comply with applicable laws or regulations, respond to a subpoena, court order, or other lawful government request, or to protect the rights, property, or safety of Market Guitar, our users, or others.
  • Business Transfers: In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have.

6. Cookies

A cookie is a small text file stored on your device by your browser when you visit a website. We use cookies only where necessary for the Service to function, including to keep you logged in to your account and remember your preferences.

You can configure your browser to refuse cookies or to alert you when cookies are being sent. Please note that disabling cookies may affect the functionality of certain features of the Service, including account login.

7. Analytics

We use Umami, a privacy-focused analytics tool, to help us understand how visitors use the Service, including which pages are visited most frequently and how users navigate the platform. Umami does not use cookies, does not collect personal information, and does not track users across websites. We use this information solely to improve the Service.

8. Data Retention

We retain your personal information for as long as necessary to provide the Service, maintain your account, comply with our legal obligations, resolve disputes, and enforce our agreements. Specifically:

  • Account information is retained for the duration of your account and for a reasonable period thereafter to comply with legal obligations or resolve disputes.
  • Payment records are retained as required by applicable tax and accounting laws (typically seven years in Canada).
  • Technical and usage data is retained for a shorter period sufficient for analytics and security purposes.

When your information is no longer required, we delete or anonymize it in a secure manner. You may request deletion of your personal information at any time — see Section 10.

9. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, use, alteration, disclosure, or destruction. These measures include:

  • Encryption of payment data in transit via TLS/SSL
  • Password protection and access controls for systems handling personal data
  • Use of reputable third-party processors with their own security certifications (e.g., Stripe’s PCI-DSS compliance)

No method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that inaccurate or incomplete information be corrected.
  • Deletion: Request that we delete your personal information, subject to certain legal exceptions.
  • Restriction: Request that we restrict the processing of your information in certain circumstances.
  • Portability: Request that we provide your information in a portable, machine-readable format (EEA and UK residents).
  • Objection: Object to processing based on legitimate interests.

To exercise any of these rights, please contact us. We may need to verify your identity before processing your request. We will respond within the timeframe required by applicable law (generally 30 days for GDPR/UK GDPR requests).

If you are an EEA resident and believe we have not handled your information in accordance with applicable law, you have the right to lodge a complaint with your local data protection authority. UK residents may contact the Information Commissioner’s Office (ICO) at ico.org.uk.

11. International Data Transfers

Market Guitar is based in Canada. If you access the Service from the EEA or the United Kingdom, please be aware that your personal information may be transferred to and processed in Canada and potentially other countries outside of the EEA or UK.

Canada is recognized by the European Commission as providing an adequate level of data protection for commercial organizations subject to PIPEDA. Where transfers occur to other countries (such as the United States, in connection with Umami Analytics or Stripe), we rely on appropriate safeguards, including Standard Contractual Clauses or the recipient’s participation in recognized frameworks.

12. Minors

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us and we will take steps to delete it promptly.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, the Service, or applicable law. When we make material changes, we will update the “Last Updated” date at the top of this page and, where appropriate, notify you by email or through a notice on the Service.

Your continued use of the Service after any changes to this Privacy Policy constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us using our contact form.

Market Guitar Inc.

Ontario, Canada

marketguitar.com